Business Alliance is a group of businesses and customers who promote
humane ways of selling and buying. Our goal is to support each other
in creating a business climate where doing good is just as important
as earning money. We seek to be honest, caring, and thoughtful about
all the ways in which doing our business has an effect.
What is mechanical does not have to be prior in human relationships.
Businesses do not exist only to make a profit and to provide a service
that is appealing to customers. They also create fulfilling livelihoods,
products and services. Meaning, quality, and care should always come
first. The goal of the Conscious Business Alliance is to support this
way of doing business.
We want to understand the many ways our business has an
impact. Our goal is to cultivate a human quality in our work and relationships,
rather than having a bureaucratic or mechanical approach.
The first step in being part of the Conscious Business Alliance to complete
a self-survey. This is an introspective process of understanding the
actual position of your business now. It involves looking at the real
value of your product or service, the way it affects customers, and
the impact on suppliers and nature. An further step is making a plan
As a service, a member of the Conscious Business Alliance will be glad
to review your survey with you, or to assist in completing it. Completed
surveys are accessible to all members on our website, unless you prefer
that it is kept private.
We invite any interested parties to participate in the Conscious Business
Alliance: businesses and customers, Alaskans and travelers. This is
a non-judgmental partnership, where each participant reviews their own
situation and makes their own commitment to achieve a more compassionate
working environment. We don’t intend to make judgments about how
businesses qualify for membership.
Anyone who understands and endorses the principles at the heart of the
alliance can play a part in it.
Raising and addressing problems
Resolving conflicts in a positive way is a crucial part of spiritual
life. We want to encourage the thoughtful exploration of problems and
how this can be improved, and we hope that our customers will bring
their insights about this to our attention – not in a divisive
or critical way, but in a positive way that opens up possibilities for
businesses to respond.
We know that we must continually monitor our business to see the many
ways that we are impacting people and nature. We may not know about
all the hidden ways we effect those involved in our business, but together
we can learn how to make a healing response. Concerns and responses
will be posted on our website.
Spirit (overall attitude)
The motive of the business is not wholly personal, or to get as much
as one can for oneself. Concern for the impact on the lives of the people
whom the businesses affects is primary. The way things are done is as
important as what is accomplished. In some ways we hope to serve what
is of lasting or inner value. Some of these qualities might include
belonging, contribution, beauty, joy, relationship, and spiritual connection.
Relationships (with customers and producers)
The interests of all stakeholders are primary. This includes employees,
producers and suppliers, consumers, the community, and the environment,
as well as stockholders.
Human relationships are personal and honest. Businesses do not appeal
to lust, violence, or envy. They do not prey on desire or fear (for
instance, in advertising). They don’t seek to make customers dependent.
Value (of product or service)
The product satisfies real needs, not manufactured or artificial ones.
Quality is more important than quantity. Businesses recognize and serve
inner qualities that are important. Or they may serve an external need,
but do so in a way that is generous, thoughtful, caring.
Profits and prices
Business are not greed-driven. Profits are distributed fairly. Price
structures are not hidden. Prices are commensurate with actual costs
and a fair profit.
Relationship to producers
Products are produced under socially just conditions. Wages are fair,
ensuring a decent living standard. Working conditions are safe and humane.
Businesses do not have trade secrets or hidden price structures. They
encourage the free sharing of information, knowledge, and technology.
Business are ecologically sound and protect the natural environment.
They do not pollute excessively, release toxics, or risk the health
of customers or others.
Localism. Where possible businesses are locally owned, and use local
suppliers, purchasing from rural, inner-city, and other locally owned
companies and producers, and they protect local natural resources.
Scale. Businesses should be human-scale.
Jobs. They provide meaningful jobs.
Spirit. What is your overall goal in your business?
What is the overall role and goal of the organization, its leaders,
managers, and employees?
Why are you here, working in this business?
Relationships. What kind of relationships do you have are wish
to have with your customers?
Is your main goal to sell your product or service? Are the relations
fast, mechanical and manipulative, or personal and honest? Do you seek
to make customers dependent?
Are sales manipulative? Does it depend on irrational advertising, and
it does it seek to make customers dependent?
What is the nature of your relationships with employees and suppliers?
Value. What is the value of your product or service?
What needs do your business fulfill? In what ways is the product or
service you sell useful for customer?
Does it satisfies real needs, or manufactured ones? Is this truly beneficial
for them? Does it appeal to lust, violence, envy, or ambition? Does
it prey on desire or fear (for instance, in advertising)?
Justice. How fairly is your business structured?
Profits and prices
Are profits distributed fairly?
Are prices commensurate with actual costs?
Producers and suppliers
Are workers and producers paid fairly? Do they earn enough to maintain
a decent living standard?
Are the conditions under which they work safe and humane?
Do you have trade secrets or hidden price structures? Is there free
sharing of information and knowledge?
Nature. What is the impact of your business on the environment?
Localism. Is it locally owned or owned by an a corporation based in
Scale. Is the business a human-scale, permitting understanding and response
to personal situations?
Are meaningful jobs available?